3 Ways to Use Facebook to Grow Your Business

Everyone knows that Facebook is a great way to grown and maintain your business but not everyone goes about it the right way. Success in any business (but especially handmade) is contingent on strong relationships and your ability to form them. Facebook is built to facilitate relationships so that’s really handy. There are some other ways to use the features of Facebook to grow your business. I’ve listed some here.

1. Create a Facebook business page.

Why? It’s a central hub for your fans for find you. It’s crucial that you do all your business related communications from a business page. Facebook is very particular about this. It’s best to use it like a billboard. Post relevant but non-salesy posts. It’s important to check with the social media compliance rules in your company.
Bonus Tip: When choosing the communications for this Facebook page, make sure that your readers know YOU a little better after viewing it. It’s great to talk about your products but what makes you stand out is your ability to share content that your ideal customer would love!

2. Create a Facebook group for your loyal customers.

Why? It creates a space for your raving fans to find social proof. They love what you do and so do all the other people in the group. It’s validating and makes your customers feel like a part of something special. If you don’t have loyal customers yet, add your regular customers and post challenges/games that will keep them active. The name of the game here is engagement. The more engagement in the group, the more mental advertising space you and your company hold.
Bonus Tip: Host giveaways within your group that are creative and fun. Again, branding is key here. And don’t add anyone without their permission. Share the link with your customers.

3. Use Facebook Ads.

This one requires cash but can have some of the biggest results. You can make ads to attract new customers or you can target your current fans to become top of mind again. You’ll be surprised at how easy this can be but start with a very small budget and use what you know about your ideal customer to craft the perfect audience for your ad.

Bonus Tip: Might sound like a broken record here, but remaining on brand is the best way to really connect with your customers. Make sure that you’re using the same color palette that your products and website have. This will set off a trigger in your customer’s mind because they remember seeing that color combination before.

These are just three ways to use Facebook to grow your business.
-Nannette

5 Habits You Need to Ditch to Manifest Success

And what to do instead.

 

Success is a matter of habit rather than a matter of luck. If you do things that manifest success, success follows. That’s not to say that success is easy to attain. Rather, that it’s not complicated. Here are 7 habits you need to ditch in order to find success!

Complaining

This is a habit that will eat you from the inside out and the outside in. It creates an atmosphere of ungratefulness and poisons your entire mindset. Success and gratitude go hand in hand. Complaining and failure do too.

What to do instead: If there’s something you don’t like in life, change it. If you can’t change it, let it go.

Comparing

Comparing is useless for a few reasons. One reason is that your attention, your focus, is on someone else’s life, things, circumstances, etc. If your focus is there, it cannot be on your own life. It doesn’t serve you in any way to compare. Another reason comparing is the antithesis of success is that you don’t know someone’s whole story. You are comparing from the vantage point of your whole life (including your failures and incomplete projects) to their professionally edited highlight reel.

What to do instead: Set goals for yourself independent of other people’s success. Remember that someone’s success doesn’t equate to your failure.

Perfectionism

This one is a bit more underhanded and more socially acceptable. Perfectionism looks like a good thing but is actually a hinderance. Successful people know that excellence is no more important that completion. Perfectionism is insecurity in a three-piece-suit. Don’t fall for the notion that things need to be perfect, they just need to be good and they need to be done.

What to do instead: Set deadlines, set check points and stick to them. And for the love of all that is good, don’t delay in putting something out because it’s not absolutely perfect. You will delay forever.

Fear

Fear can sometimes look like avoidance, lots of non-income-generating activity and critical behavior. If you find yourself attempting to discredit people’s success (see: Comparing) or you notice that you are in a self-sabotage loop, you might be holding on to some unnecessary fear.

What to do instead: Sit in silence and examine your thoughts. Visualize yourself as successful and write down every thought that tries to tell you it in not possible. When you’re done, look at those reasons and see that they are not true. Doing this regularly will help you keep your subconscious emotions in check.

Laziness

You might be thinking, “Duh!” It’s still worth mentioning. Laziness is just not in the realm of success! Lazy people do just enough to get by. Businesses don’t arrive at success on the bare minimum. They require work beyond that. Sometimes laziness is a form of fear or even a form of perfectionism. Laziness as fear looks like “I’m scared I’ll look foolish while doing this so I won’t do this.” Laziness as perfectionism, “If I’m going to do this, it needs to be perfect and I don’t know if I can make it perfect so I won’t do this.” It’s a loop. Break it!

What to do instead: Create a habit of excellence. Always go the extra mile. Take up working out and become more disciplined. Set small and incremental goals and make sure that they are non-negotiable in your mind. Push yourself a little harder each day. Be willing to be seen in progress.

 

<h2>The amazing thing about habits is that you can change them.</h2>

They are totally within your control and that’s awesome! Ditch these habits today and within a month, you should start seeing some differences.

Share this with your friends and family who are hungry for success.

 

Nannette Minley

Three Crucial Steps to Getting the Most Done While Baby Sleeps

This one is for those of us who are mothers AND direct sellers. Too many of us leave productivity up to chance. Productivity is like some sort of muse that comes at random inexplicable times.

Create a realistic list of tasks that you can accomplish in the “typical” span of nap-time.

The number one way to feel accomplished at the end of your precious kid-free time is to check things off a to-do list. There are few things as satisfying as plopping down after having finished all the things you needed to do.

Now, not all to-do list’s are created equal.

In fact, most stink. They are unbalanced and guided mostly by anxiety. (Must get bills paid or else it’ll go to collections, for example).

I find that how you write your to-do list is more important that having written one at all.

Depending on the type of life you live, the list will be different for you but this is the formula I use: 2 business items, 2 home items, 1 self care item.

[If you’re not a businesswoman, maybe replace the business category with a project category or omit it all together.]

The business items are normally things like responding to email or working on a blog post. The home items are almost always picking up the 23467564 toys that my children keep finding and throwing all around the house. It also includes things like starting the crockpot for dinner. The self care item is either a shower, playing with my make up or even taking a snooze myself!

I find that having 5 items on my list is sufficient but my kids nap for a while and I tend to work quickly when I know what the next task is. When choosing how many items to put on your list, consider the amount of time it should take you to complete that task and give yourself a little breathing room. If your child naps for 1 hour, don’t put 15 items on your list. This is a sure way to feel totally unaccomplished at the end of nap time and that’s the exact opposite of what we are trying to do here.

Create this list in your mind as the morning progresses but jot things down on your phone or a notepad as time allows.

Prioritize that list (start with most time sensitive).

Now that your list is created, it’s time to prioritize the items on it. This is for two reasons:

A: You never know how long your tot will actually sleep. Sometimes my kids will sleep for 3 hours, and sometimes for 90 minutes, and sometimes 15.

B: So you don’t spend the whole time working on one of the tasks that could have waited a few days.

Prioritizing that list is fairly simple. I normally abide by 2 different methods of prioritizing, time-sensitivity and difficulty. If you HAVE to get a shower because you’re getting your family photos taken this afternoon, that’s at the top of the priority list because it’s definitely time-sensitive. That same shower would be near the bottom of the list any other day. If you told someone you would email them 3 days ago and you still haven’t, that’s time sensitive. On the other hand you have the “difficulty filter.” Difficulty can mean that it’s physically going to require the most energy or it’s the thing you’re dreading the most. Calling your cable provider to dispute an incorrect bill, for example, would be very difficult even though it’s just calling someone on the phone. Prioritize those tasks near the top of your list and do not skip them. After you’ve completed it, everything else is smooth sailing and really ends your work time on a positive note.

Do the list!

This one is simple enough. When your kids heads hit the pillow, you are already armed with your list and you need to jump on it right away. A common pitfall is putting the kids in bed and then collapsing on the couch to start browsing the web. Don’t let that precious time go waste. After you complete a task, take a second to indulge in the feeling of checking that item off your list. Cheer yourself on because you did it!!

Here are some bonus tips:

  1. Don’t let yourself be overwhelmed by things that didn’t make it onto today’s list. Your time is limited and you are doing the best you can. Give yourself a break!
  2. Stay off Facebook or whatever social networking site is your go-to when you’re bored. It’s hard to get back on task after that because there are links and notifications that will keep you occupied. Before you know it, you hear your kids waking up!
  3. Meal-prepping/ Batch-cooking is a great way to cut down the time allocated to cooking and eating your lunch. I know that sometimes lunch is my first full meal and I want it to be awesome but I need my time for other more pressing things. Preparing meals ahead of time gives me the best of both worlds! I get to eat something yummy but need only to re-heat it and eat it!
  4. Don’t wait until the kids are asleep to clean up the clutter. If your kids are old enough, incorporate tidying up into their pre-nap routine. It gives you the opportunity to teach them how to tidy up AND it takes an item off your list!