Upgrade Your Marketing With Core Values and Value Propositions

Identifying your core values and connecting them with your value propositions will radically transform your business. This post is a long one that you may need to read more than once. That’s okay. Come back to this post as often as you feel the need to and reach out if you need clarification.

What is a value proposition?

value proposition is a business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service. This statement convinces a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings. –Investopedia

 

via GIPHY

Okay, in plain English-

A value proposition is a statement that communicates the value you bring to the table in a concise and obvious way SO THAT people will purchase whatever you are selling.

Side note: I take issue with the word “convince” because that would only need to happen if you’re cold-selling (gross) or if they’ve already said no and you’re begging them to change their mind (double gross). Let’s not do this.

Communicating is good. Compelling is awesome. Convincing is creepy. Capisce?

Why do you need one?

This is literally how you make your sales- it’s the core of your marketing. Having this level of clarity in what sets your offering/business apart is a total freaking game changer. 

Imagine knowing EXACTLY how to answer the question, “What makes you different from X?” or “Why do I need your help if I already have X?”

Also, imagine feeling ZERO ounces of guilt or anxiety when you deliver your price because you are in deep connection with the total value you bring to the people that hire you/buy from you?

Imagine that level of alignment? That is available to you right now if you sit down and write your value proposition.

via GIPHY

 

 

How to write your own?

There is a ton of information out there that goes into this so I’m linking to my favorite articles here but then I’ll share more of my perspective.

Quicksprout does a pretty great job of breaking this down in this infographic.

Hubspot Value Proposition Infographic

I also loved this blog post from Help Scout. It was incredibly thorough AND  thought provoking.

Your core values = your value proposition.

The best way to differentiate yourself and your product offerings is infuse your brand with your core values.

Doing this allows you to:

Attract clients with similar core values who are an absolute dream to work with.

Attracting soulmate clients that share your values is not as complicated as it may seem. If you consistently center your content around your core values, there will be no guess work. Everyone who comes in contact with you or your content.

Build know, like, and trust factor quickly.

This is a standard marketing principle that especially holds true for personal brands. Your prospective clients (or soulmate clients) must know, like, and trust you. When your core values are clearly defined (KNOW) and people can quickly decipher how you would stand on relevant topics (if they stand in the same place, LIKE), trusting you is EASY. This is really exciting because building trust normally takes the most amount of time out that equation.

Communicate at a deeper level than your competitors.

If your soulmate client has spent any considerable amount of time trying to solve the problem that you can help them with, they’ve probably heard all the “basic” advice on this topic. When you get really plugged into your core values and allow them to transform your methods and content, this speaks to them at a new and exciting level. I have personally had great success with this on social media. I’ll add a screen shot to show what I mean. 

Almost every single person commented with their answer and some iteration of “WHAT AN AWESOME QUESTION!” Marketing is my focus but my core value is easily shared here. Resistance to marketing is tied to trauma/emotional baggage accrued early in life. When I asked this question, it got every one thinking deeper about a problem that haunts them. That’s a win for them AND it sets me apart from other marketing coaches.

Define your offering as a revolutionary product even if it is logistically similar to others.

This is something that Apple does extraordinarily well. Every single year they have a keynote in the fall where they share their new products. This event is, essentially, two hours of marketing where they announce the changes and updates to their devices. If you have some time to spare, PLEASE go watch how they describe every single feature and update.

Their thorough understanding of communication allows them to infuse their core values into almost every single thing they announce. It’s masterful. The core value of the Apple Store is “Enrich Lives.” Every feature is explained at the keynote with that context in mind so that all the Apple Store employees that watch it (and believe me 99% of them do) will be able to share with the same level of mastery.

via GIPHY

 

Simplified: A faster processor is not just a faster processor; There is always a real life application that is improved by this, THUS actually enriching lives.

That was a wild ride and I hope you enjoyed it. I could probably talk for hours about this  but I’ll cap it off here.

So what is the next thing you need to do to stand out in the marketplace without being slimy?

Define your core values ASAP.

Need help with this? I’m offering a limited number of 4-week intensives (weekly 1:1 sessions, daily access via Voxer + a group component) through October and November 2017 to help define these core values, identify your soulmate clients and know them inside and out, nail down your marketing strategy, and prepare your business for massive growth.

This is available for select applicants only after a phone interview to make sure that we resonate and connect thoroughly. Book your compatibility call here.

 XOXO
Nannette

I GAVE MASSIVE VALUE BUT IT DIDN’T WORK?

“All you need to do is give massive value and the clients will come.”

 

Um, no.

Value.

Value is this elusive thing that marketers tell you that you need to be giving all the time. But no one really takes the time to define it or give examples. I will be creating another blog post specifically for that purpose soon. Today, I’m going to assume you’re already giving value- whatever that may look like for your business.

“Providing value” is NOT enough. Not by itself.

I’m sorry. I know it’s not exactly what you wanted to hear right now but I have to be real with you.

I have a very real example to share with you.

Let me give you a bit of the back story.

I was giving away content (value) every single day to my FB community. Normally 30-60 minutes of live video training. Daily. Never fluff. Always actionable marketing advice. Value. Massive value, even.

And then it came time for me to launch. Not a $1000 product, not even a $500 product. It was $150. A four week course with all sorts of bonuses that was created with plenty of research and that I knew would solve their problems.

So launch time came! Yay!

TWO people purchased. I was estimating it would be about 10-15.

I’ll admit- I felt totally taken advantage of. I had given so much. Why weren’t they reciprocating? Especially at the no-brainer price?

I always, ALWAYS struggle with the desire to over-give. Not because I think my offerings are subpar or that my stuff is not that valuable, but because I can’t stand the thought of handing out band-aids when you obviously need an x-ray and maybe even surgery?

I learned a big lesson with that launch (at a much smaller financial scale obviously).

Value is only as helpful as the boundaries that come with it.

Give information, advice, encouragement, etc. But then move that interaction into one that respects your boundaries ASAP. (I’m talking about turning conversations into client relationships.)

Boundaries can be a tough spot for those of us who are sensitive, altruistic of empathic.

But I have some good news!

BOUNDARIES SERVE BOTH PARTIES.

Boundaries serve ME (the business owner) because I need to make sure the energy transferred back and forth is equal. I need to manage that energy BECAUSE I understand the value I bring to the table. I understand what the conditions need to be (financially) for me to bring that value to as many people as possible.

Boundaries serve me because they serve my greater purpose of shifting financial abundance BACK to the healers, visionaries and artists. I can’t do that if I’m broke and I can’t do that if I’m burned out.

Boundaries serve MY AUDIENCE because sustainable growth is a journey, not a quantum leap. People can only absorb and implement so much information at once. It’s a total disservice to my audience to answer their question at this super deep level when they are just starting on their path as a business owner.

Boundaries serve them because PART OF THE GROWTH IS THE INVESTMENT. The literal transfer of funds is an important confirmation of the business owner’s belief in their ability to earn that investment back and more. The hiring of myself or any other coach/strategist/consultant/mentor/blahblahblah is an important step in their path because they are learning that TOGETHER we can accomplish more. They are learning that  having more eyes in your business can bring a lot of valuable insight.

So, yeah. Boundaries serve us both.

Value + Boundaries = Effective Lead Generation Strategy That Doesn’t Burn You Out.

Until next time!

XOXO

Nannette

PS- Book a call below to DIG into your marketing strategy together. I offer a free compatibility call that is all about finding the bottleneck in your strategy and figuring out next steps.

 

The One Thing You Need to Remember if You’re Struggling to Find Clients.

If you’re feeling like there’s literally no one out there who wants to work with you or partake in the magic you bring to the world…
 

TAKE A DEEP BREATH.

(The breath is important, trust me. You’ll see why at the end.)
 
Now read the following:
 
Did your work come to you via inspiration? Did it hit you like a semi and light a fire under you to create it? Did it compel you to break out of your comfort zone and put yourself out there?
 
If your answer is yes and you don’t have people begging to work with you, stop and think.
 
Where did this inspiration come from?
What even IS inspiration?
 

Here’s the first definition of inspiration:

 
📚 The process of being mentally stimulated to do or feel something, especially to do something creative.
 

Here’s the second:

 
📚 the drawing in of breath; inhalation.
 
Look at these two definitions together: Inspiration is being mentally stimulated to do something creating by drawing in breath.
 

HERE’S THE POINT:

We are all breathing the same air in this world.
 
When your soulmate client came to the realization they needed the work that you do, they let a breath out.
 
When you were inspired to create or work in a certain space, you drew that very breath in.
 
Isn’t that so freaking encouraging to know?
Soak it in, friend. Let this light you up.
———————————————–
But WAIT-

If you’re inspired, lit up and still not attracting your soulmate clients,

WHAT GIVES?

It’s normally as simple as unclear communication about the value you bring to your client.
 
I promise you are not broken.
I promise your work is important and life-changing.
 
Do not give up. The world and all its human inhabitants need you to SHINE.
 
Do you need help with clearing up that communication so you can attract every single one of those soulmate clients eagerly waiting for you? Sign up for a compatibility call below to see if I can be of assistance to you as you fulfill your purpose in life?

90 Day Marketing Plans Available in BETA.

[PLEASE STOP LETTING THIS HOLD YOU BACK! FOR THE LOVE OF GODDESS.]

You are a soulful woman who is using your gifts/skills/knowledge to help heal the world and other people. You know the work you do can really help people but you’re struggling with finding paying clients. It’s not for lack of trying either. You have tried things. Lots of things. But they felt awkward or out of alignment.

Let me tell you why that is-
You are not typical.

What you do is innovative, against the main current and holistic.
You’re trying to fit into a box (a formula) that literally cannot hold you.

You need customized marketing strategy because you are NOT like everyone else.
In fact, you need customized marketing because your CLIENTS are not like everyone else.

This is one of the reasons why nothing is working the way you thought it would!

But who am I? What do I know?

I’m a marketing strategist who focuses on HOLISTIC marketing for your soul-powered business. What I mean by holistic marketing is this- almost every component in your business is marketing. Promotion is marketing, yes- but so is each social media post, your on-boarding process, your products themselves, etc. These all affect whether or not a person would work with you or buy from you.

When you relegate your marketing strategy to ONLY social media posts or paid ads, you lose out. BIG TIME.

This is my offer:

A 90 Day Marketing Plan.

This includes:

  A 3 hour intensive to lay out the groundwork for the next 90 days. Launches, challenges, new funnels, etc.

🌪 A fully mapped customer journey. Start to finish. This will keep your clients coming back over and over again.

💥 90 days worth of daily, weekly, monthly and quarterly marketing tasks customized for your business. (Social Media post prompts too!)

This is all delivered in a beautiful, customized and thorough PDF for you to reference daily.

What you gain from taking me up on this INSANE early bird pricing is invaluable.

How many times have you sat down to “do some marketing” and got back up after 15 minutes of frustration, overwhelm and/or aimless scrolling?

How many times have you spent AGES creating a program that you know will ROCK your soulmate clients but then NO ONE buys?

How often are you feeling guilt or shame because you haven’t nurtured your audience by creating content for them?

TOO OFTEN.

Listen up, you are here to do important things and something as small as marketing should not be holding you back! The world needs you to show all the way up.

On top of the 90 Day Marketing Plan described above, if you pay your invoice before Tuesday 5/30/17 midnight, you will ALSO get ⭐️2 additional hours⭐️ of coaching to go over the other bottlenecks or blocks in your business.

What does this investment look like?

A cool $497*.

“Why so affordable?,” you ask.

BETA.

I will be adding this program to my regular launch schedule but next time, the price will straight up double.

⚡️⚡️There is a super easy opportunity to save $100 on that price which I can share more about via PM. (Rhymes with Shmestimonial)⚡️⚡️

If this is a no brainer to you and you’re ready to go, here’s the PayPal link.

*This price is good through 6/2/2017

Natural Light: The Best Way to Improve Your Photos Without Fancy Equipment

Hello readers! I am so exciting to have Amy here from Learn Blog Photography to give us some tips on using natural light to take better photos for your blogs! These tips can also be used to take better Instagram photos. Enjoy!

 

Do you feel your photos are lacking something and wish you had fancy camera and lighting equipment to make the photos great?  Well, what if I told you, you don’t need any fancy equipment to get great website photos?  Would you believe me?  Well, you should because the best way to up-level your photos without fancy equipment is to use great lighting.  Seriously, it’s just that simple!

So, what do you need for great lighting?  Obviously, you can buy lighting equipment if you want and get great lighting, but that costs money and requires space to store it.  So, instead of wasting time and money trying to buy the equipment you think you need, I want to tell you how you can get great lighting for FREE and you can save the storage space for something else!  However, if you really want more information on using lighting equipment you can check out this post.

If you were considering buying equipment, there’s a lot more that you’d need to know about lighting, but since we’re only going to touch on natural light today, it should be a pretty simple concept to grasp.  So, what DO you need? For natural light, all you need is a large window or sliding glass door, your camera of choice and some props.  There are few key components to great natural light photos that you’ll need to understand which are:  light has falloff, use soft light and use directional light.

Key Components to Natural Light

Falloff

Let’s start with the hardest one first.   Light has falloff.  Without getting all super technical and blabber on about a bunch of mumbo-jumbo that you don’t care about, the easiest way to explain fall off is that the light is brightest/intense near the source and it decreases as it gets farther away from the source.  Think about it this way….you have natural light coming in a window.  The room is the brightest near the window, but it’s not nearly as bright at the other end of the room.  Therefore, you’ll want to set up your photo shoot nearest your natural light source without being in the direct light in order to get the best possible results.  In the photo below you can see how the right side of the image is brighter than the left.  This is due to the falloff of light.

Soft Light

Next, you’ll want to use soft light.  As I already mentioned, when setting up your scene, you don’t want to have your subject in the direct sunlight because this will create hard light.  Hard light will create shadows that transition very quickly and make your photo look like a snapshot.  So, what is soft light?  Soft light is diffused light that gradually transitions between highlights and shadows when it hits your subject   Here’s a photo showing the difference between hard light and soft light.

Now that you know you want to use soft light, you may want to know how to find it.  The good news is that there’s a giant ball of fire producing tons of natural light every day.  The light produced by the sun changes throughout the day and will vary based on the time of year.   Early morning and late afternoon/evening hours will produce soft light.  However, light is also naturally modified by clouds to create soft light as well.  This means on overcast days you will have tons of soft light regardless of the time of day!  The good news is that light can be modified from hard light to soft light through sheer curtains as well!  That means, make sure you have some white sheers hanging on the curtain rod so you’re ready for your next photo shoot!!

Ok, but what if you’re outside and it’s the middle of the day for your photo shoot?  You’re going to want to hide from the sun.  The easiest way to do this is to get under some trees, under a pavilion overhang, or anything else that can block the direct sunlight.  However, you’ll want to set up near the edge of the light, so it’s bright enough to light the scene, yet keeps the hard light off the photo’s subject.

Directional Light

Lastly, you’ll want directional light.  Take a quick look at any professional photo you have.  Do you see there are areas that are brighter and areas with some light shadows? If your subject is set up directly facing the light source, all of the light would fall flat on the subject. There wouldn’t be any shadows and it would make the subject look one dimensional and boring.  In order to make it look 3-dimensional and to add some interest, you’ll want to light to fall across the subject.  This is easily accomplished by turning your subject slightly.

With this photo, the light is actually coming from a flash, not natural light.  I’m using it for 2 reasons.  First, this photo demonstrate how the image appears very flat when the light comes directly towards the subject.  Second, it helps to demonstrate why you should never use the flash on your camera.  It does not produce directional light and the light is very hard, not soft.  

In this image, the light is coming from the side and helps create depth and interest, accentuating the 3-dimensional aspect of the cake.  

Well, there ya have it!  You have the knowledge needed to improve your photos using natural light.  If you’d like additional tips on improving your photos without expensive equipment, sign up for the 5 Day Photo Challenge to instantly improve your photos and learn more about picking your subject/props, composition and more!

Amy Jackson is the founder of www.learnblogphotography.com where she empower bloggers to ditch stock photos and learn to take their own. She also offers “Done For Your Biz” custom stock photo services for those who don’t want to learn, they just want it done.

Amy is a single mom to her 13-yr old son, who happens to share her passion for both skiing and photography. Amy is proud to be able to leverage her lifelong creative outlet and teach others how to benefit from photography.”

Click here to join her  FREE FACEBOOK GROUP and make sure to check her out on Pinterest!

 

Why is my Social Media Marketing Not Working?

Why Your Social Media Marketing Isn't Working

At this point, in 2017, everyone knows they need to be utilizing social media marketing for their business. You know that you should keep your social media pages up to date but you often struggle with turning your social media feeds into paying customers/clients.

If you’re wondering why the sales are not coming from your social media marketing, I have a few ideas to share with you.

1. You’re relying on organic reach for your Facebook business page.

Facebook particularly provides a very small percentage of organic reach for business pages– only 3% last time I checked. Meaning that barely anyone sees your posts! This isn’t the end of the world but you need to be aware of “the problem” to fix it.

Important note here: Facebook is not a villain for the 3% organic reach. They have to select the most relevant pieces of content for the end user because it’s literally impossible for us to take in every single post our friends and our liked pages share every day.

Want to test this theory? Go to your personal page and scroll to the part of your profile that shows how many friends you have. Note the number. Then, scroll to the part of your profile that shows how many pages you’ve liked. Note that number as well. Imagine each friend and page posted once per day. How many posts would that be? How long would you have to stare at your phone to get it all? Too long. Facebook has to curate so you’re not staring at your phone all day, scrolling past irrelevant posts to find the important ones. [link]

What to do instead:

I recommend keeping your FB Business page current, but I wouldn’t rely on it for potential clients unless you’ve employed a Facebook ad strategy. Focus on creating/curating “share-worthy” content for your page so that your reach has the best chance in expanding. Also, interact with other pages on Facebook to expand your page’s reach overall. Social Media Marketing is about creating shareable content.

2. You’re being affected by the new Instagram algorithm.

The algorithms strike again! Let’s not get worked up here, either. Algorithms are a necessary part larger platforms like this. So much content being published every second that the people who follow 500+ accounts can’t possibly be seeing it all. Instagram needs to employ the algorithm to keep the app-browsing as enjoyable as possible for everyone.

With the new updates, posts that have the most instant engagement are ranked higher. This means that if a user follows your IG account and another IG account with 50,000 followers, the larger IG account’s post will likely rank above your post. The larger IG account can have several hundred likes within a few seconds because their audience is so much larger. This is not true all of the time but it’s true most of the time.

What to do instead:

Use Instagram to engage with other accounts. Specifically, get connected and build relationships with your target customers. Use it as a place to network with peers or complementary business owners. Get plugged into the community feel of Instagram and you’ll do well! Social media marketing is about connecting with your peeps wherever they are.

3. You’re using all social media the same.

People use different social media platforms for different purposes. If you’re syndicating the same content in the same format across all platforms, you’re largely missing out on engaging your fanbase. Think about this: Do you use Pinterest (as a user, not as a business) the same way you use Instagram? Or do you use Facebook the same way you use Snapchat? No, right?

What to do instead:

Each social media platform caters to a certain purpose. Pinterest is for planning, dreaming and collective ideas for future or current shopping. Facebook is for keeping up with friends and sharing funny/cute memes. Instagram is all about visual storytelling and behind-the-scenes sneak peaks. Snapchat is for fun and silly blips of of your life. These platforms are all different. Social media marketing is about creating targeted and relevant marketing for your customers.

What’s the point?

Social media marketing is a marathon, not a sprint. It is not like mass marketing in that most of the benefits come from listening and one-on-one engagement rather than speaking. The most important thing I can tell you is that it’s better to jump into an active conversation on a topic related to your business than it is to start a new conversation on it. Be on social media to support, engage and connect with your future customers/clients. It will serve you better than repeatedly talking at them about your business.

 

Business Transformation Bootcamp Kicks off 2/1!

Ready to jump into the 4 week Business Transformation Bootcamp? Click here to buy your ticket! 

—–

🌟🌟🌟If you actually go for it, 100% go for it and choose growth over comfort over and over, NOTHING can stop you. I promise.🌟🌟🌟

You cannot grow and stay the same.
You cannot get things you’ve never had if you’re not willing to do things you’ve never done.
You cannot expect new results if you are not willing to break the pattern.
 
This is more important than strategy, than marketing, than even the quality of your product.
This is about growth. This is about expanding into new territory. This is about accomplishing GIANT AND AUDACIOUS goals. The goals you’re intentionally ignoring or pretending you’ve forgotten about. This is about playing your very important (irreplaceable) part in this world.
 
Sounds grandiose, doesn’t it?
Sounds dramatic, doesn’t it?
 

Just go with me, okay?

 
For a few minutes, believe that you are a force for good in the world. Imagine that you have everything you need and more. Imagine that you have all $5,000,000 sitting in your checking account. Don’t think about how it got there, just visualize it.
 
Then think about what you would do with that money. Think about what you could change in the world (or the country). Think about how much you would donate to your favorite causes. Think about how much leverage you would have to help your family, your friends.
 
Do you see what amazing things could come if you would just commit to your growth?
 
Do you see that if you actually WENT for it and held nothing back, you could make the world a better place?
 
Even selling art?
Even selling products made by someone else?
Even selling your thoughts?

Do you see that if you would just commit to your success, you would be unstoppable?

Now, I know what you’re probably thinking-
 
“But, there’s risk, Nannette. I can’t just GO for it because I have kids and a family to take care of. I can’t go all in because having a plan b is important. I can’t commit to my success because I could fail.”
 
These are all reasonable thoughts but the reasoning is BROKEN. This reasoning is keeping you stuck. This reasoning is holding you back. This reasoning is making you FAIL before you really start! It’s self-fulfilling.
 
And it’s bullshit.
Sorry, but it is.
Wanna know why?

TRUE GROWTH (Personal AND Business) IS IMPOSSIBLE WITHOUT RISK.

You cannot have growth without risk. They are mutually exclusive.
You cannot reach the next step without raising your foot and moving it to the next one.
 
So, what are you committed to?
 
Your growth (risk included)?
Or your comfort (failure included)?
 
If it’s your comfort, that’s totally fine. But just re-frame your expectations. You’re going to be VERY frustrated with your business if you want growth but are committed to comfort. If you want comfort, do not rely on your business for substantial income. Do it casually, on the side, and keep it fun.
 

However, if you are committed to your growth, here is what you can expect:

 
🔘 You will feel fear. It’s loud and it will do EVERYTHING in it’s power to prevent you from taking the next logical step. You must decide over and over that you are committed to your growth because fear’s main purpose is to keep you safe and comfortable.
 
🔘 You will feel empowerment. It’s electric and can motivate you in the middle of the night to work your ASS off.
 
🔘 You will flip-flop between those two feelings over and over. That’s normal. You’re changing a major pattern in your life and it will take a minute to stick.
 

So, are you ready to pledge your allegiance to growth over comfort?

I highly recommend you consider my upcoming Business Transformation Bootcamp- where we cover entrepreneurial mindset, defining your niche instead of allowing yourself to be defined by it, brand messaging for creating social media content, videos and blogs, AND creating a marketing plan.
 
It’s me, giving you everything I’ve got over the span of 4 weeks with live video training, live Q&A’s, manageable daily prompts and worksheets!
 
You receive lifetime access to all this via a secret Facebook group full of other people committed to growth as well. And the price? Well, it’s outrageously low. It’s $123 until 1/31 because early bird gets the deal. After that, it’s $197. Ready to jump in with two feet? The link to save your seat is HERE! 
 
 
 

Brand Reps 101

Brand Reps 101

One way to get your products in front of more people (which leads to more sales) is to connect with a blogger or a popular Instagram account that specializes in representing small business brands.

You as a shop owner can partner with people to deem them either a brand rep, a brand model, or a brand enthusiast/ambassador. I will start by saying that there’s a whole subculture of reps on Instagram. In my research, I found hundreds of accounts dedicated to promoting Etsy shops. I also found that the reps are MOSTLY dedicated to promoting kid’s clothing brands. I would say 99% of what I found was specific for that niche of kid-related items but don’t let it dismay you if you are not in that niche. I have also seen a few reps promoting adult clothing brands, decor brands and personalized product brands.

The thing to remember is that if you don’t ask, the answer is always no.

Let’s jump into understanding the beautiful world of brand reps, models and enthusiasts.

What is the difference between a brand rep, a brand model and a brand enthusiast?

This is one of the topics I spend over an hour talking about in my upcoming 8 week intensive group coaching program but I can talk about it briefly here. There are a few things you need to know right off the bat.

A brand rep receives your products for free in exchange for professional photography and promotional links back to your shop. They post on Instagram or their blog about your product. You can also pay them a pre-set amount but this depends on your deal.

A brand model receives your products for free, photographs them and then returns the products and the photographs to you. They are under no obligation to share those posts on social media. You pay them a fee for the photographs as well.

A brand enthusiast/ambassador PAYS for their products (usually at an awesome discount but never below wholesale) and then posts their photos on their blog or Instagram. They also gush about your brand on their account. You can create a special discount code for the customers they refer to you or set up a simple affiliate program. Shopify and Gumroad both have easy affiliate program set ups if that’s the route you want to take.

**NOTE** If they are making money via payment or affiliate and/or receiving free product, they must state (according to FTC rules) that the post is sponsored. This should be included in the caption in some way.

**NOTE** It is customary but not necessary to give the rep a code to share with followers/friends/family. Like a 10-15% off. This code is great way to track what rep is bringing in the most business. Some shops keep a point system, and if a rep’s code brings in X amount of revenue, the rep receives X amount of shop credit. The value for X is totally up to the shop owner (you!)

**NOTE** Last one, promise. Sometimes shops have their own definitions of a rep, ambassador, enthusiast, model, etc. Make sure you are clear when explaining what exactly you’re looking for in a rep and do not assume that the terminology is enough.

Finding a brand representative on Instagram

From this point through the rest of the post, I will only use the word “brand rep” but it can also apply to models and ambassadors.

You can secure a brand rep/model/enthusiast by putting up an image on Instagram stating that you’re looking for reps. You can use Photoshop or any graphic creation app (I love WordSwag but it’s not free). I also recommend you use these hashtags:

  • #brandrepsearch
  • #brandrep
  • #brandenthusiast
  • #brandreppin
  • #brandrepping

These were the hashtags that yielded the most results on Instagram.

In the caption of your post, you want to include who you’re looking for and what’s expected of your brand representative. Then, the interested parties would “apply” by reposting the picture and tagging your shop in it. You can see the obvious increase in viewership this produces even at this stage. You can select one or multiple (after screening them and communicating with them privately.)

I personally love the way RVDesigns and Aria Raine & Co. are both running their current searches. I recommend you see their various styles you can see their images and calls to action. Some people do short searches and some people do long term searches but I’ve seen 1-2 weeks as the average length in search in all my research.

Do you want to be an Inchworm Alley Brand Badass-ador? We are holding a Brand Rep and Enthusiast search! We’re looking for babies up to 12 months old who love our brand and want to promote our gear (unassisted sitting and standing is preferred). Moms and dads with sweet photography skills, a love for social media and a joy for snapping their little wildlings are welcome. How to enter: 1. Follow us on Instagram – @rvdesignsinc 2. Repost this pic with #inchwormalleyarmy and #brandrepsearch (do not tag @rvdesignsinc). Tell us about your babe – name, age, location and why you want to be part of our team. 3. Hashtag a max of 3 pics taken within the last 30 days from your feed with #inchwormalleyarmy. No collages with other searches, please. 4. Not required but consider tagging a few buds who may be interested in our Brand Rep and Enthusiast search. 5. No DMs or emails. Please be aware if you send a DM, you will be disqualified. Brand Reps will receive free apparel (2-4+ styles per month), after their mandatory monthly purchase. Brand Reps and Enthusiasts will receive a 30% discount and will be required to purchase at least one item per month. In exchange, you will provide high quality, crisp, unfiltered images with excellent lighting and a creative or minimal feel that make our apparel *pop*, as well as regular promotion of our products and engagement on your feed. Brand Enthusiasts may also be provided with free items after the first month. Reps and enthusiasts will also be featured on our website and other social networks and by entering our search, you agree to have your pics posted on these platforms. Search will run until Friday, July 1, 2016. Term runs from July 1, 2016 to September 30, 2016. Search is open worldwide (international shipping fees apply to deliveries outside of the US). #brandrepsearch #brandrep #brandreps #repsearch #babyfashion #toddlerfashion #babystyle #toddlerstyle #brandrepsearches #brand_rep_searches #brandenthusiastsearch #brandenthusiast #RVapproves

A photo posted by RVDesigns (@rvdesignsinc) on

✨It’s that time again, ya’ll! ✨ We are ready for our summer brand rep, enthusiast and fan search!! My first team was unbelievable and I can’t thank them enough for everything they did to help grow my shop in just a short period of time! I’m so excited for all the new things to come this summer and can’t wait to get the summer term started! Interested in being on #teamariarayne? ✨ HOW TO ENTER: – LIKE this photo & follow me @ariarayne_andco – TAG 3 friends below that might be interested in our shop! – SHARE this photo on your page & tell us a little about your babe (age, location, why you would be a perfect fit for our team), use #ariaraynesummerteam and #brandrepsearch & then tag us IN the photo. THIS IS YOUR ENTRY! -Use #ariaraynesummerteam on ONLY 3 recent photos of your babe(s). ✨ DETAILS -Search will run from 6/08-6/29 and the new team will be announced on 6/30! The Summer Term will start on July 1st and end on October 1st. -Fans will receive a generous discount & only be required to make one purchase during the three month term – this position is great for you newbies that are just starting out in the brand rep world. There is also room for promotion at the end of your term!! -Enthusiasts will receive a generous discount and will be required to make 3 purchases. Promotion will also be a possibility at the end of the term. -Reps will receive 2-3 free bows per month in exchange for clear, high quality photos. Reps will also receive a discount for any additional purchases they would like to make during the term. -Reps, Enthusiasts & Fans will all receive a friends & family code to share with their followers! ✨ REQUIREMENTS -All profiles MUST be public during search. Private accounts will only be considered if you have a good following. -There is no age limit. Newborn to momma are all welcome! -At this time, search is only open to US residents only. ✨ As always, this is not a cute baby contest. I’m truly looking for people that have a love for our brand and are willing to help us grow! We want clear, well styled, high quality photos. I have absolutely no idea how many of each I will be selecting yet! I can’t wait to see all these adorable entries!!!💕🎉

A photo posted by aria rayne & co (@ariarayne_andco) on

 

If you’re ready to get started on your Brand Rep Search journey but feel overwhelmed with the search post, don’t you worry!

I’ve written up a Sample Brand Rep Search Script to assist your in your brand rep search on Instagram! Get it now by entering your email below. It will be delivered directly into your inbox.


Once you’ve selected your reps, I recommend you move the conversation to email because Direct Messages in Instagram can be deleted very easily (just swiping) and you want to make sure you send a simple contract (as a .pdf or .docx file) which you cannot do through Instagram.

Finding a brand representative in the Blogosphere

This is a little less straightforward and requires a bit more research but can potentially lead to even bigger conversions depending on the engagement the blogger receives regularly. This situation would entail you searching for bloggers that share a mutual target audience with you and then reaching out to them to see if:

  1. They’d be interested in representing your brand.
  2. They have an engaged following.
  3. They are awesome photographers.
  4. They get steady views on their site. (I use this website to check views but it’s also available as an extension for the Chrome browser.)

You want to make sure the relationship is mutually beneficial and that you screen them well. Set up a contract and make sure everyone agrees to the terms before sending any (even discounted) product their way

Here are a few tips for your initial outreach:

  1. Introduce yourself in one or two sentences. Keep it brief but descriptive.
  2. Tell them what you like about their account (without relating it back to your products).
  3. Tell them that you’d love to have them represent as the face of your brand and ask for their email address to continue the conversation. Some may prefer chatting by phone but an email address is still crucial for record keeping and file sending.
  4. Be aware that they may have never heard of the concept of the brand rep and might need a little more explanation.

This post is probably my longest post ever on this blog so I appreciate you reading it through. I’m really excited to support you more should you be selected to join my group coaching program.

It’s the Hobby to Business 8 Week Intensive.

An 8 week long group coaching program that will meet weekly (live in a private online group) to cover these topics:

Week 1- Target Audience and Branding

Week 2- Planning your Social Media Content

Week 3- Setting up Shop, Taxes & Shipping

Week 4- Business Plan Workshop

Week 5- Email Marketing 101 (& why everyone needs to be doing it)

Week 6- Using Facebook and Pinterest Ads

Week 7- Additional Streams of Income for Your Business

Week 8- Collaboration and Joint Ventures

The doors aren’t open yet but you can get on the waitlist to be notified as details are revealed.