It’s Tarot Tuesday again!
I’d love to gift you with this weekly reading
Take a deep breath.
Close your eyes and center yourself. Pick a card below.
Made your choice yet?
Ready for the big reveal?
I’d love to gift you with this weekly reading
Take a deep breath.
Close your eyes and center yourself. Pick a card below.
Made your choice yet?
Ready for the big reveal?
Hello and welcome to this week’s Tarot Tuesday.
For the past few months, I’ve been sharing a Tarot Tuesday on my personal Facebook page and it occurred to me that YOU may want to get in on this intuitive throw-down.
So here’s how this works.
Close your eyes.
Take a deep breath.
Pick your card.
Value is this elusive thing that marketers tell you that you need to be giving all the time. But no one really takes the time to define it or give examples. I will be creating another blog post specifically for that purpose soon. Today, I’m going to assume you’re already giving value- whatever that may look like for your business.
I’m sorry. I know it’s not exactly what you wanted to hear right now but I have to be real with you.
I have a very real example to share with you.
I was giving away content (value) every single day to my FB community. Normally 30-60 minutes of live video training. Daily. Never fluff. Always actionable marketing advice. Value. Massive value, even.
And then it came time for me to launch. Not a $1000 product, not even a $500 product. It was $150. A four week course with all sorts of bonuses that was created with plenty of research and that I knew would solve their problems.
TWO people purchased. I was estimating it would be about 10-15.
I’ll admit- I felt totally taken advantage of. I had given so much. Why weren’t they reciprocating? Especially at the no-brainer price?
I always, ALWAYS struggle with the desire to over-give. Not because I think my offerings are subpar or that my stuff is not that valuable, but because I can’t stand the thought of handing out band-aids when you obviously need an x-ray and maybe even surgery?
I learned a big lesson with that launch (at a much smaller financial scale obviously).
Value is only as helpful as the boundaries that come with it.
Give information, advice, encouragement, etc. But then move that interaction into one that respects your boundaries ASAP. (I’m talking about turning conversations into client relationships.)
Boundaries can be a tough spot for those of us who are sensitive, altruistic of empathic.
But I have some good news!
Boundaries serve ME (the business owner) because I need to make sure the energy transferred back and forth is equal. I need to manage that energy BECAUSE I understand the value I bring to the table. I understand what the conditions need to be (financially) for me to bring that value to as many people as possible.
Boundaries serve me because they serve my greater purpose of shifting financial abundance BACK to the healers, visionaries and artists. I can’t do that if I’m broke and I can’t do that if I’m burned out.
Boundaries serve MY AUDIENCE because sustainable growth is a journey, not a quantum leap. People can only absorb and implement so much information at once. It’s a total disservice to my audience to answer their question at this super deep level when they are just starting on their path as a business owner.
Boundaries serve them because PART OF THE GROWTH IS THE INVESTMENT. The literal transfer of funds is an important confirmation of the business owner’s belief in their ability to earn that investment back and more. The hiring of myself or any other coach/strategist/consultant/mentor/blahblahblah is an important step in their path because they are learning that TOGETHER we can accomplish more. They are learning that having more eyes in your business can bring a lot of valuable insight.
So, yeah. Boundaries serve us both.
Until next time!
PS- Book a call below to DIG into your marketing strategy together. I offer a free compatibility call that is all about finding the bottleneck in your strategy and figuring out next steps.
[PLEASE STOP LETTING THIS HOLD YOU BACK! FOR THE LOVE OF GODDESS.]
You are a soulful woman who is using your gifts/skills/knowledge to help heal the world and other people. You know the work you do can really help people but you’re struggling with finding paying clients. It’s not for lack of trying either. You have tried things. Lots of things. But they felt awkward or out of alignment.
You need customized marketing strategy because you are NOT like everyone else.
In fact, you need customized marketing because your CLIENTS are not like everyone else.
This is one of the reasons why nothing is working the way you thought it would!
But who am I? What do I know?
I’m a marketing strategist who focuses on HOLISTIC marketing for your soul-powered business. What I mean by holistic marketing is this- almost every component in your business is marketing. Promotion is marketing, yes- but so is each social media post, your on-boarding process, your products themselves, etc. These all affect whether or not a person would work with you or buy from you.
When you relegate your marketing strategy to ONLY social media posts or paid ads, you lose out. BIG TIME.
This is my offer:
This is all delivered in a beautiful, customized and thorough PDF for you to reference daily.
What you gain from taking me up on this INSANE early bird pricing is invaluable.
How many times have you sat down to “do some marketing” and got back up after 15 minutes of frustration, overwhelm and/or aimless scrolling?
How many times have you spent AGES creating a program that you know will ROCK your soulmate clients but then NO ONE buys?
How often are you feeling guilt or shame because you haven’t nurtured your audience by creating content for them?
Listen up, you are here to do important things and something as small as marketing should not be holding you back! The world needs you to show all the way up.
On top of the 90 Day Marketing Plan described above, if you pay your invoice before Tuesday 5/30/17 midnight, you will ALSO get ⭐️2 additional hours⭐️ of coaching to go over the other bottlenecks or blocks in your business.
What does this investment look like?
A cool $497*.
“Why so affordable?,” you ask.
I will be adding this program to my regular launch schedule but next time, the price will straight up double.
⚡️⚡️There is a super easy opportunity to save $100 on that price which I can share more about via PM. (Rhymes with Shmestimonial)⚡️⚡️
If this is a no brainer to you and you’re ready to go, here’s the PayPal link.
*This price is good through 6/2/2017
Hello readers! I am so exciting to have Amy here from Learn Blog Photography to give us some tips on using natural light to take better photos for your blogs! These tips can also be used to take better Instagram photos. Enjoy!
Do you feel your photos are lacking something and wish you had fancy camera and lighting equipment to make the photos great? Well, what if I told you, you don’t need any fancy equipment to get great website photos? Would you believe me? Well, you should because the best way to up-level your photos without fancy equipment is to use great lighting. Seriously, it’s just that simple!
So, what do you need for great lighting? Obviously, you can buy lighting equipment if you want and get great lighting, but that costs money and requires space to store it. So, instead of wasting time and money trying to buy the equipment you think you need, I want to tell you how you can get great lighting for FREE and you can save the storage space for something else! However, if you really want more information on using lighting equipment you can check out this post.
If you were considering buying equipment, there’s a lot more that you’d need to know about lighting, but since we’re only going to touch on natural light today, it should be a pretty simple concept to grasp. So, what DO you need? For natural light, all you need is a large window or sliding glass door, your camera of choice and some props. There are few key components to great natural light photos that you’ll need to understand which are: light has falloff, use soft light and use directional light.
Let’s start with the hardest one first. Light has falloff. Without getting all super technical and blabber on about a bunch of mumbo-jumbo that you don’t care about, the easiest way to explain fall off is that the light is brightest/intense near the source and it decreases as it gets farther away from the source. Think about it this way….you have natural light coming in a window. The room is the brightest near the window, but it’s not nearly as bright at the other end of the room. Therefore, you’ll want to set up your photo shoot nearest your natural light source without being in the direct light in order to get the best possible results. In the photo below you can see how the right side of the image is brighter than the left. This is due to the falloff of light.
Next, you’ll want to use soft light. As I already mentioned, when setting up your scene, you don’t want to have your subject in the direct sunlight because this will create hard light. Hard light will create shadows that transition very quickly and make your photo look like a snapshot. So, what is soft light? Soft light is diffused light that gradually transitions between highlights and shadows when it hits your subject Here’s a photo showing the difference between hard light and soft light.
Now that you know you want to use soft light, you may want to know how to find it. The good news is that there’s a giant ball of fire producing tons of natural light every day. The light produced by the sun changes throughout the day and will vary based on the time of year. Early morning and late afternoon/evening hours will produce soft light. However, light is also naturally modified by clouds to create soft light as well. This means on overcast days you will have tons of soft light regardless of the time of day! The good news is that light can be modified from hard light to soft light through sheer curtains as well! That means, make sure you have some white sheers hanging on the curtain rod so you’re ready for your next photo shoot!!
Ok, but what if you’re outside and it’s the middle of the day for your photo shoot? You’re going to want to hide from the sun. The easiest way to do this is to get under some trees, under a pavilion overhang, or anything else that can block the direct sunlight. However, you’ll want to set up near the edge of the light, so it’s bright enough to light the scene, yet keeps the hard light off the photo’s subject.
Lastly, you’ll want directional light. Take a quick look at any professional photo you have. Do you see there are areas that are brighter and areas with some light shadows? If your subject is set up directly facing the light source, all of the light would fall flat on the subject. There wouldn’t be any shadows and it would make the subject look one dimensional and boring. In order to make it look 3-dimensional and to add some interest, you’ll want to light to fall across the subject. This is easily accomplished by turning your subject slightly.
With this photo, the light is actually coming from a flash, not natural light. I’m using it for 2 reasons. First, this photo demonstrate how the image appears very flat when the light comes directly towards the subject. Second, it helps to demonstrate why you should never use the flash on your camera. It does not produce directional light and the light is very hard, not soft.
In this image, the light is coming from the side and helps create depth and interest, accentuating the 3-dimensional aspect of the cake.
Well, there ya have it! You have the knowledge needed to improve your photos using natural light. If you’d like additional tips on improving your photos without expensive equipment, sign up for the 5 Day Photo Challenge to instantly improve your photos and learn more about picking your subject/props, composition and more!
Amy Jackson is the founder of www.learnblogphotography.com where she empower bloggers to ditch stock photos and learn to take their own. She also offers “Done For Your Biz” custom stock photo services for those who don’t want to learn, they just want it done.
Amy is a single mom to her 13-yr old son, who happens to share her passion for both skiing and photography. Amy is proud to be able to leverage her lifelong creative outlet and teach others how to benefit from photography.”
At this point, in 2017, everyone knows they need to be utilizing social media marketing for their business. You know that you should keep your social media pages up to date but you often struggle with turning your social media feeds into paying customers/clients.
Facebook particularly provides a very small percentage of organic reach for business pages– only 3% last time I checked. Meaning that barely anyone sees your posts! This isn’t the end of the world but you need to be aware of “the problem” to fix it.
Important note here: Facebook is not a villain for the 3% organic reach. They have to select the most relevant pieces of content for the end user because it’s literally impossible for us to take in every single post our friends and our liked pages share every day.
Want to test this theory? Go to your personal page and scroll to the part of your profile that shows how many friends you have. Note the number. Then, scroll to the part of your profile that shows how many pages you’ve liked. Note that number as well. Imagine each friend and page posted once per day. How many posts would that be? How long would you have to stare at your phone to get it all? Too long. Facebook has to curate so you’re not staring at your phone all day, scrolling past irrelevant posts to find the important ones. [link]
I recommend keeping your FB Business page current, but I wouldn’t rely on it for potential clients unless you’ve employed a Facebook ad strategy. Focus on creating/curating “share-worthy” content for your page so that your reach has the best chance in expanding. Also, interact with other pages on Facebook to expand your page’s reach overall. Social Media Marketing is about creating shareable content.
The algorithms strike again! Let’s not get worked up here, either. Algorithms are a necessary part larger platforms like this. So much content being published every second that the people who follow 500+ accounts can’t possibly be seeing it all. Instagram needs to employ the algorithm to keep the app-browsing as enjoyable as possible for everyone.
With the new updates, posts that have the most instant engagement are ranked higher. This means that if a user follows your IG account and another IG account with 50,000 followers, the larger IG account’s post will likely rank above your post. The larger IG account can have several hundred likes within a few seconds because their audience is so much larger. This is not true all of the time but it’s true most of the time.
Use Instagram to engage with other accounts. Specifically, get connected and build relationships with your target customers. Use it as a place to network with peers or complementary business owners. Get plugged into the community feel of Instagram and you’ll do well! Social media marketing is about connecting with your peeps wherever they are.
People use different social media platforms for different purposes. If you’re syndicating the same content in the same format across all platforms, you’re largely missing out on engaging your fanbase. Think about this: Do you use Pinterest (as a user, not as a business) the same way you use Instagram? Or do you use Facebook the same way you use Snapchat? No, right?
Each social media platform caters to a certain purpose. Pinterest is for planning, dreaming and collective ideas for future or current shopping. Facebook is for keeping up with friends and sharing funny/cute memes. Instagram is all about visual storytelling and behind-the-scenes sneak peaks. Snapchat is for fun and silly blips of of your life. These platforms are all different. Social media marketing is about creating targeted and relevant marketing for your customers.
Social media marketing is a marathon, not a sprint. It is not like mass marketing in that most of the benefits come from listening and one-on-one engagement rather than speaking. The most important thing I can tell you is that it’s better to jump into an active conversation on a topic related to your business than it is to start a new conversation on it. Be on social media to support, engage and connect with your future customers/clients. It will serve you better than repeatedly talking at them about your business.
Pinterest is a platform that is unlike any other social media outlet out there. The main difference is that Pinterest is where people go to plan their purchases, strategize for their new healthy lifestyle and visualize upgrading their lives. It’s the exact mindset that we, as business owners, need to use to our advantage. Your Pinterest account is essentially a collection of collections of things that you and your ideal customer both enjoy.
The 3 boards you MUST have some version of are:
Try to create at least 10 boards so people have a bit to scroll through if they land on your Pinterest account.
Ideally, you want to have your own business spin on the boards you create. For example, My friend, Thana has a home decor board but it’s mid-century/retro because her business is all about selling Mid Century Homes.
You can convert your personal account to a business account by following this tutorial. Before you do, though, clean up your Pinterest boards (because you don’t need 12 different food boards).
But what should I pin?
Pin what your customer would find funny, entertaining or useful. There’s more to Pinterest than recipes and craft tutorials! Find some great quotes, funny videos or inspiring photos. You can search right within Pinterest and just repin what you like. Try to pin 5-30 times per day. It keeps you top-of-feed (and thus top of mind) for your followers. Buffer (a social media scheduling app that I personally L-O-V-E has a great little article on what Pin types do well on each day. Check it out here!
Don’t worry about sending traffic to a “competitor’s” site because it’s impossible to recreate every article on their page. Just focus on becoming a resource in your topic of expertise.
You can pin your Instagram posts, links leading to your website, and infographics! Want to know how make photos that are appropriately sized for Pinterest? Here’s a good tutorial for that (and other great info).
When you’re pinning something from your page, be THOROUGH with your caption. Get to the point right away and then add details. Hashtags are not necessary because Pinterest pulls keywords right from the caption. But you CAN use vanity hashtags like #nannetteminley at the end of all my pins or event-specific tags. Here’s more information on hashtags!
When you re-pin something great that has a lackluster caption, update it and include a link to your website! It’s a great way to leverage the popularity of a pin and get your name out there.
The reason you want traffic coming in is to convert the person from a browser to a buyer. If you have no way to continue the conversation, it’s really not helping you out in the long run. One of the easiest and most effective ways to capture traffic from Pinterest is by using an email capture program.
How do you capture emails? I use ConvertKit (This is an affiliate link. When you sign up, they will send me a small commission but you do not pay extra! It helps keep the blog running.)
Convertkit is only $29 a month and works amazingly with WordPress (the most commonly used blog platform in 2016). The link does offer some tutorials but I can assist with getting any of this executed in your business. The $29 covers the actual capture form, managing your leads, email sequence capabilities and thorough analytics.
I want to create a new post around group boards in the future but this blog post from Clickz is really informative in the mean time- Group Boards!
When it comes to selling your products or crafts online, everyone recommends the usual suspects.
That four-letter site that rhymes with Betsy is everyone’s “go-to,” which is awesome! But here are four other ways to sell your crafts online!
Now, there’s nothing wrong with the resources above because they are totally valid ways to sell your stuff online-except for Craigslist, please do NOT sell your high quality products on Craigslist.
But I wanted to share some out of the box ways to sell your physical products because sometimes you just need a little extra inspiration!
Did you know that you can sell to your customers on MONTHLY basis? I’m sure you’ve seen your friends talk about Ipsy Bag or Birchbox. Did you know that you can make a subscription box filled with a mixture of products for your customers? You CAN! And it’s actually not super complicated.
I’ve searched far and wide and found an amazing website called Cratejoy that allows you to set up your subscription box service through them. They help you build the website for free and you can get started quickly! All you have to do is market it and ship it out and you’ll be selling your crafts online on a monthly basis. You develop residual income which is the backbone of building wealth with your business. Here’s an example of a subscription box on Cratejoy: Goddess Provisions
You guys. These are SOOO great I can’t stand it. You essentially put together all the materials necessary for a project, create incredibly clear instructions and then package it well. Someone that does this well (in tandem with a subscription box, by the way!) is Colorways Gallery on Etsy!
This pulls in the people that LOVE DIY but want the convenience of a DIY kit. Selling your crafts online without actually making the crafts? Win-win! Rather than alienating people that love to use their hands and get in on the fun, you can include them.
You can also just teach people how to do your craft! You are probably, initially, pretty freaked out by the idea of giving away your information but rest assured. Most of the people (if not all of them) will not actually implement what you teach them to the capacity they would need to in order to run a business. AKA- People are lazy so you don’t need to worry.
What an incredible time to be alive! Did you know that you can put your drawings or digital designs onto physical products like t-shirts, hats, phone cases, mugs and even leggings? (Bonus: They are located in California and offer many items made entirely in the US.)
You can do this all AT NO UPFRONT COST TO YOU with Printful!
With Printful, you can get started without all the overhead. You only pay them IF you make sale.
Technically speaking, you could do all of these at once, but start off with one at a time. Combining number 1 and 2 would be a high profit match made in heaven.
PS- If you need help implementing any of the strategies I laid out above, please email email@example.com!